Objective — to analyze the opportunities of the Internet for distribution of information about aesthetic surgery clinics and aesthetic procedures. Material and methods. An anonymous interviewing enrolled 236 people who visited the aesthetic surgery clinic from December 2015 to May 2018. Results. The majority of people (85%) were looking for information on the procedure in the Internet before visiting an aesthetic clinic. Searching tools were used by 56% of people, social networks — 23%. Internet information was useful for 65% of people; they evaluated these data as 3.3 out of 5.0 scores. Eighty-one percent of people looked the postoperative photos. Recommendation of friends was considered by 37% of people, good reviews about physician — 35%. Sixty-three percent of people would like to leave feedbacks. Only 6% of patients firstly learned about the procedure during the first consultation. Conclusion. The main methods for improvement of distribution of information about aesthetic surgery clinic and aesthetic procedures include detailed information on the services of the clinic, photos of results and patients’ reviews, various discounts, as well as the opportunity to communicate with a doctor, including quick and free consultations in social networks or messengers.

Keywords. aesthetic surgery, Internet, mass media, social networks, marketing